Scaling Creative Testing Without Burning Your Budget
Creative experimentation should compound results, not drain budgets. Here’s the sprint model that keeps our pipelines fresh and efficient.
Meet the creative sprint
We group creative work into two-week sprints, pairing copy, design, motion, and growth specialists. Each sprint produces 4-6 modular concepts aligned with campaign hypotheses.
Budget guardrails
Testing budgets stay below 20% of total spend. We use early signal metrics—click-through rate, engagement quality, conversion velocity—to greenlight scale quickly.
Feedback loop
Performance reviews happen twice per sprint with creative and channel leads present. Winning insights get documented in a repository accessible to stakeholders.