Weekly Reporting Rituals for Channel Clarity
How we run weekly performance reviews that keep marketing, finance, and leadership aligned on growth.
The meeting blueprint
Each weekly session is 30 minutes with a clear agenda: look back, diagnose, plan. Participants receive a one-page summary beforehand to accelerate decisions.
The one-page recap
- Headline metrics: spend, revenue, ROAS, forecast variance.
- Wins: what exceeded plan and why.
- Risks: campaigns or signals needing intervention.
- Next plays: experiments launching, owners, ETAs.
Why it works
Speed and accountability. Everyone leaves with clarity, approvals happen faster, and there’s a record of decisions for future reference.