Challenge
Growthwave’s paid programs were fragmented across teams and agencies, making it difficult to tie spend to revenue. New product launches lacked supporting creative, experimentation stalled, and reporting failed to reach C-suite clarity.
Approach
- Ran a 360° account audit covering Meta, Google, and programmatic channels.
- Implemented a shared experimentation roadmap with sprint cadences by channel.
- Partnered with in-house creative to produce eight new modular concepts in 30 days.
- Deployed Looker dashboards with first- and third-party data to align marketing, finance, and sales.
Results
Within the first quarter we surpassed CAC targets, produced a 72% increase in attributed revenue, and established a predictable pipeline for new customer acquisition.
“They gave us the signal clarity we needed. The team feels like an extension of our own—accountable, proactive, and relentlessly curious.â€
Next Steps
We’re now working on expanding Growthwave into international markets with localized creative and tailored channel mix strategies.