SA Super Agency Marketing
B2B SaaS

Nimbus Apps · 45% SQL lift, 32% CPL reduction

A coordinated paid media and ABM program delivered consistent pipeline growth for Nimbus Apps, aligning marketing and sales on shared KPIs.

Team presenting campaign strategy
SQL Growth +45%
CPL Reduction -32%
Sales Velocity +18%

Challenge

Nimbus Apps needed a predictable pipeline for its enterprise collaboration suite. Existing campaigns lacked personalization, and sales enablement materials weren’t tied to paid media signals.

Approach

  • Segmented 150 target accounts by buying committee and maturity.
  • Deployed LinkedIn and programmatic sequenced ads aligned with event triggers.
  • Built conversational landing experiences and sales-ready follow-up playbooks.
  • Unified attribution through HubSpot and Salesforce integrations.

Results

Marketing and sales synced on weekly reporting, unlocking faster opportunity creation and deeper insight into channel contribution. Lead quality improved dramatically and velocity shortened by 18%.

See the playbook in action.

We’ll break down the exact nurture sequencing and reporting setup.

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