Challenge
Acquisition spend was rising while retention efforts lagged. Verve needed creative that spoke to loyalists and a data layer that connected purchase triggers to messaging.
Approach
- Implemented customer cohort analysis to identify loyalty triggers.
- Spun up creative pods pairing copy, design, and motion talent for weekly drops.
- Built lifecycle journeys across email, paid social, and SMS retargeting.
- Optimized landing experiences with social proof and personalized bundles.
Results
Verve achieved a 62% lift in returning customer revenue and expanded customer LTV by 28%. Creative testing produced winning ads every sprint, enabling sustainable scale.